5 ecommerce personalization use cases based on artificial intelligence
Long gone are the days of the “one size fits all approach”. Your customers want to feel like their experience is catered to their needs every time they interact with you. Naturally, personalization is a great way to make your customers feel more compelled by your brand, offering them the optimal experience and, in return, boosting conversions. One way […]
Invisible, but effective: Eight unexpected upgrades for your website
Getting to know “everything” there is to know about websites is an endless journey, as parameters are constantly evolving. But regardless of your role, there are things that should stay top-of-mind. Some less visible, but crucial elements can make all the difference for the overall functionality of a website. These are some often overlooked features that […]
How to optimize customer experiences at scale
Customer experience has become a key differentiator for many organizations. Your customer’s experience greatly depends on high-quality and immersive content throughout the entire customer journey, ideally tailored to their needs using techniques like personalization. But before looking into the available architectures for delivering content to customers, let’s go back in time, when most digital customer interactions happened on the […]
6 best practices for Adobe Experience Manager website projects
Adobe Experience Manager (AEM) is a comprehensive enterprise web content management system. Packed with a broad range of capabilities, it supports content and marketing teams in building great digital experiences.
Quick start guide for multilingual websites in Adobe Experience Manager
One of the major challenges in large digital experience projects is organizing content over multiple websites and languages. While most web content management systems (WCMS) have some kind of support tools for multilingual websites, this is where Adobe Experience Manager (AEM) shines, with its implementation of Live Copy and Language Copy features.
